Who am I?
Lead Game designer
Mainly working for Ubisoft, I led successful game design teams, designed AAA games from conception to release on 7 different platforms (Assassin’s Creed, Immortals Fenyx Rising, The Crew), and developed Live plans drastically increasing ARM and player engagement.
User Experience Director
Currently UX Director for Ubisoft, I have always strived to deliver the best possible user experience to my players: following trends, creating cohesive designs and directions, and testing with end-players at every step of the way. I also created UX guidelines in trainings used worldwide in Ubisoft.
Creator of GDKeys.com
Gdkeys is a design community of published indie developers, AAA designers and students, focused on learning and supporting each others games and projects in an open manner. This is where I also share the tools and knowledge I hope I had access to when I started in the industry.
Talents
Currently working in Ubisoft Bucharest, Romania, as a UX Director on an unannounced project.
Having worked in so many fields and for such great projects and teams allowed me to really become a versatile designer. Over the years, I've had to be producer, Live-game expert, lead, and of course: UX expert and game designer. This is what the projects presented here try to picture.
Following the - Form follows Function - mantra, I have been putting the players at the center of my design process, through studies (behavior, demographics...) and playtests (AB testing, focus groups...).
Finally, having lived and work abroad for 6 years, from Bulgaria, to Japan, Australia, Spain and Romania, I believe I became a very open-minded person, able to adapt fast in any kind of environment or project.
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Including Conception, Ship and Live phases
on 7 Different Platforms -
Video-Games: 9 years
Industrial & Digital Design: 3 years -
From Development Studios
to Game Design Students -
Because a Good Designer
Doesn't Stay on his Couch!